Expert Answer and Explanation
Introduction
Coca-Cola is one of the companies in the world with a brand that has been dominant for decades. Therefore, the strategies that the company has been using in their marketing and product awareness creation have been the best and this has given them the edge that has made the company to be more profitable compared to their competitors (Scutaru, 2020).
There are some strategies that have created a positive culture for the company making it appealing to the customers and also motivate their employees to give their best in their assigned duties which are having a working code of ethics and being involved in corporate social activities (CSR).
Code of ethics and corporate social responsibilities for Coca-Cola
The code of ethics in Coca-Cola suggests that all their employees share be treated fairly in their workplaces regardless of their ethnicity, gender, race or spirituality. This is necessary as it will lead to the diversity that the company needs (Shaikh & Usmani, n.d). Diversity has been one of the leading factors that leads to innovation making the organization have multiple ways of solving problems and also addressing to the needs of the customers.
Due to this fact Coca-Cola has been able to win the hearts of many customers in many markets and societies. The corporate social responsibility of Coca-Cola involves ensuring that the organization does not pollute the immediate environment for the local communities (Talukder, 2019). This has been achieved by ensuring there is no release of effluents that have not been treated into water sources making the immediate community lack enough water for domestic use.
In addition to that Coca-Cola gives first priority to the immediate community on employment vacancies. Bu so doing the buying potential of the immediate community improves and they become customers to Coca-Cola making the brand to increase its sales.
Leaders’ duty to all stakeholders
In regard to the code of ethics and corporate social responsibility of Coca-Cola the leaders have a duty for all their stakeholders without being selective. The code of conduct suggests that Coca-Cola should advocate for fairness in all their processes such as recruitment and promotion. The employees are important stakeholders in Coca-Cola who the leaders have to treat well.
The management of Coca-Cola should ensure that the morale of their employees remains to be high due to the fair practices that they would be advocating for in accordance to their code of conduct. On the other hand, the leaders of Coca-Cola have a duty on all their stakeholders in regard to corporate social responsibility (Brondoni, S. M. (2019).
The leaders have an obligation to the immediate community who are also important stakeholders to the company and they cannot be ignored due to the important role that they play in helping the company successful. The leaders of the company have to ensure that the immediate community in involved in activities in the organization.
In addition to that the company should improve the infrastructure in the immediate community. By so doing the quality of life for the immediate community will improve and this will have positive effects to the company.
Conclusion
The code of ethic and corporate social responsibilities of Coca-Cola have been some of the most effective tools that have led to the success that they have achieved over the years. In addition to that the leaders of the organization have a duty to all their stakeholders.
References
Brondoni, S. M. (2019). Shareowners, stakeholders & the global oversize economy. The Coca-Cola company case. Symphonya, (1), 16-27.
Scutaru, L. (2020). Ethics and Corporate Social Responsibility. Ecoforum Journal, 9(2).
Shaikh, A. A., & Usmani, G. Role of Corporate Social Responsibility in Sustainable Development. JournalNX, 102-105.
Talukder, O. (2019). Impact of Corporate Social Responsibilitie